Akira Ming

Being green is more than just buying ‘eco’. It is an unshakeable commitment to a sustainable lifestyle.

Lately, I have been developing my lifestyle and bending more towards Eco-friendly products. Be it usage of products that are environment friendly, natural and organic or even clothing items that are designed keeping the environment in mind.

Akira Ming is a fashion label for women that has, besides creative imagination, ethics, compassion and the environment at its heart. Style and elegance have often had an inherent cost for either the environment or for humans.

Akira Ming pushes against this notion and endeavors to produce beautiful styles using the most ethical and sustainable practices.

The entire design process – from the search for most sustainable fabrics to the printing and dyeing to finally crafting beautiful elegant shapes – tells a unique story each time. It’s the story of India’s rich heritage of handcrafted yarn. It’s the story of developing technology that goes hand in hand with compassion for tiniest of living organisms. It’s the story of enhancing the lives of master craftsmen living in remote villages who work with their hands to produce amazing textures and weaves.

Instead of regular silk, they use a fabric called Ahimsa Silk. Ahimsa literally translating to non-violent. It is produced in such a way that avoids harming or killing of silkworms. Further the dyeing process is also done using sustainably harvested gum arabica crystals using water based binders.

The Malmal Khadi fabric that goes into the making of various creations is sourced directly from the Malkha Initiative Centre. This initiative supports people involved in the production of the fabric, the farmers and the hand-weavers, by ensuring fair pay for each of them and by elimination of middlemen. The khadi fabric is dyed with environmentally safe and sustainable vegetable dyes.

I was thoroughly happy when I had the honour of donning such a resplendent outfit designed with so much assiduity. The blue top is 100% Cotton Malkha fabric. It has the most fastidious hand embroidery, which looks supreme. Further, the Indigo dye is again environment friendly. Also, the buttons are formed from coconut shells.

There is no beauty in the finest cloth if it makes hunger and unhappiness.

Until next, xoxo

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